New Delhi: WhatsApp, the messaging giant owned by Facebook, said its new privacy update will not impact how people communicate privately with friends and family wherever they are in the world.
The update will make it easier for people to make purchases and get help from businesses on the messaging platform, a company spokesperson said on Friday.
It remains up to the user whether or not they want to message with a business on WhatsApp, the spokesperson said.
“The update does not change WhatsApp’s data-sharing practices with Facebook and WhatsApp remains deeply committed to protecting people’s privacy,” the spokesperson added.
Privacy experts said it would enable the messaging app to share much more commercial user data with Facebook.
Sharing data with Facebook will help “personalisation” of content and the display of relevant advertisements across the group’s multiple social platforms, WhatsApp said in a blog post on January 4. It also enables users to interlink services such as a Facebook Pay account to pay for purchases on the messaging app. (AGENCIES)