National Tourism Day celebrated at Sonamarg

By: Hadi Hidayat

Ganderbal: National tourism day was observed in Sonamarg with the participation of various stakeholders and a lot of enthusiasm was shown by the participants. The highlights of the event were Ice Skating displays by skaters, sensitization of stake holders regarding responsible tourism and a sanitation drive was also held.

Besides a display of the ice skating equipment purchased by the local hotel association for the promotion of winter sports in Sonamarg was also done which was appreciated from every quarter.

The event among others was attended by hoteliers, reps of pony association, adventure tourism association and representatives of Ice Skating Association of J & K. The event sought to further promote tourism in Sonamarg by showcasing the diverse attractions it has to offer besides promoting adventure and winter tourism. The hoteliers, stakeholders, visitors and locals also got an opportunity to enjoy the demonstrations of ice skating by local and national level skaters. This thrilling activity added an element of adventure to the celebrations and will attract more tourists to Sonamarg.

The combination of the presence of stakeholders and the inclusion of ice skating made the celebration of National Tourism Day in Sonamarg a memorable experience for everyone involved.
The department of Tourism and SDA also highlighted few of the futuristic plans including prepaid systems for pony rides etc, which will be a positive step for tourism promotion and adoption of best practices in the area.

Needful to mention that preparations by various associations and organisations is underway to organise more events including national level championships at Sonamarg which will prove to be beneficial for projecting Sonamarg as a winter sports hub.