98.3 Mirchi’s “Bachpan Bachao” Campaign Highlights Digital Overload Among Children

Srinagar, September 27 : 98.3 Mirchi successfully concluded its flagship initiative “Bachpan Bachao”, a campaign designed to address the rising issue of digital overload among children. The campaign spanned across multiple districts in Kashmir, creating awareness and engaging with students, teachers, and parents to encourage healthier digital habits.

As part of the initiative, the Mirchi team visited prominent schools including Birla School, Pampore, WHS, Srinagar, Doon International, Baramulla, Welkin School, Sopore, and Salvatore International, Bandipora. Through interactive sessions, workshops, and discussions, the campaign shed light on the impact of excessive screen time on children’s mental, emotional, and physical well-being.

The campaign culminated with a grand finale event at Footprints Preschool & Daycare, Baghat, where stakeholders, parents, and children participated in insightful activities, expert talks, and engaging performances. The finale was made possible with the support of Paras as the presenting partner, Hamdard Khaalis Masale as the co-presenting partner, Footprints Preschool & Daycare as the parenting partner, Hamdard Kachi Ghani Mustard Oil as the food partner, Kashmir Observer as the print partner, Rampage Advertising Agency as the outdoor partner, Spectrum Advertising Service as the advertising partner, and Kohli Brothers as the clothing partner.

Commenting on the success of the campaign, rj mehak said:

“I have seen it happen in my own family , infact in the digital era we see children with phones everywhere we go , the aim is not to judge parents , we understand how busy they , the aim is to educate against the harms of digital overload and to provide alternatives “

With “Bachpan Bachao,” Radio Mirchi has once again reinforced its commitment to purpose-driven initiatives that create meaningful impact within society while strengthening its bond with the community.